- How ACC Operates?
At Amrita Cinecraft (ACC), we operate with a multi-pronged mission to unlock the full potential of Kannada cinema.
Every film is a journey – and we support it at every stage, whether it’s stuck, starting, or ready for the spotlight.
We categorize our work into four core verticals, each supported by a robust execution ecosystem and an unwavering commitment to quality and profitability.
Movie Marketing Engine
“A great movie deserves a full house. Every time.”
Highlights
- Targeted city-by-city rollouts
- Influencer & fan community engagement
- Theatrical & digital promotions
- Press, PR & trailer blitz campaigns
What We Do
- Amplify ready-to-release films using new-age marketing, strategic distribution, and digital-first buzz-building.
- Partner with producers and directors on a profit-sharing model, ensuring marketing success is tied to real box office outcomes.
- Build demand across theatres, OTT platforms, and social media, with complete brand packaging and positioning.
Stalled Projects Revival
“Films that got stuck. Dreams that deserve a second chance.”
Value for Filmmakers
- Funding and production support
- New branding and title design
- Access to ACC’s casting, VFX, and music teams
- Revenue sharing post-release
What We Do
- Identify promising unfinished Kannada film projects
- Fund, complete, and produce them with professional polish
- Reposition them with fresh marketing, updated post-production, or re-edits where necessary
- Drive them to release through theaters or OTT – turning stalled films into profitable assets
ACC Original Productions
“We’re not just supporting stories. We’re telling our own.”
What We Do
- Produce high-concept Kannada films in-house – rooted in culture, relevant to the present, and ambitious in scale
- Partner with top directors and emerging storytellers for strong, original IP
- Use our full-stack production setup and execution partners for end-to-end delivery
Launched Projects
- 7+ ACC originals announced at launch
- More films in development across genres: thriller, drama, fantasy, romcom, horror comedy, youth culture, and biopics
What Makes Our Productions Unique
- High production values
- Youth-driven casting
- Grand releases across Karnataka, India & overseas
- Festival and OTT strategies baked in
Young & Aspiring Talent Launchpad
“From Karnataka’s towns to global screens - we launch stars.”
Who We Empower
- Actors & Actresses (Debut and Experienced)
- Dancers, Choreographers, Musicians
- Writers, Script Supervisors, Directors
- VFX Artists, Cinematographers, Editors
- AI Creators, Prompt Engineers, Designers
- Fighters, Stunt Teams, Comedians, Hosts
Our Approach
- 5000+ opportunities across 20+ films currently in pre-production
- Frequent audition rounds, both online and offline
- Portfolio-driven shortlisting via reelOn.com
- Skill-based onboarding & rapid assignment to active productions
Our 360° Model
Category
Focus
Partner Opportunity
Outcome
Movie
Marketing
Films ready to release
Marketing, Distribution
Higher ROI & full houses
Stalled Projects
Incomplete or
paused films
Completion +
Rebranding
Revived & released
content
Original
Productions
New stories from
scratch
Script, Talent,
Funding
Bold IPs for screens
& OTT
Talent
Launchpad
Fresh talent across
crafts
Auditions &
Portfolios
Industry breaks &
casting
Ready to Collaborate?
- Producer with a finished or stuck project?
- Artist waiting for your big break?
- Writer with a film that needs wings?
- Studio or investor looking to co-create?
