Sales and Marketing
Strategic Product Introduction
Powered by our comprehensive market intelligence and a legacy of 35+ years, Arcum Group empowers principals with a complete sales and marketing solution.
Our close proximity with local markets enables us to know the nuances and bird’s eye view of emerging market trends, customer needs, upcoming projects, regulatory environment and economic situation.
Armed with this knowledge, we help principals strategically introduce their products and new developments that align with the needs of end users.
Sophisticated “Product Market Fit” Creation
Our multidimensional approach to product market fit creation ensures that the products of principals don’t just enter the local market but deeply resonate with target customers.
We know what drives the end users - the local industries current needs, and we know what makes them happy and what to avoid. Our in-depth understanding of industry-specific challenges and needs enables us to find the right product market fit for our principals.
Long Term Holistic Partnership
We are not just an agent. We serve as the extended team of our principals ensuring proactive brand positioning in local markets while being aligned with their global objectives.
We are the alter-ego of our principals representing them exactly the way they want with 360 degree market advocacy. In our 35+ years of experience, we have forged long term, value-generating partnerships with global manufacturers.
