At Leno, our goal is to provide transparent and collaborative financial solutions that help our clients make timely and informed decisions to determine the best path forward towards a child’s educational future. Leno’s College Savings Plan (CSP) is a popular solution to pay for future educational costs. The CSP provides access to our cost-effective, flexible investment strategies and financial experts to help meet your education savings goals.
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VIEW INVESTMENT TOOLSVIEW BOOKLETWhen Should You Start Saving for College?
One of the most frequently asked questions we receive from new parents or families with young children is, “When is the best time to start saving for college?” The honest answer is, “The sooner, the better.” Ideally, starting as early as possible—preferably from the time your child is born—gives your savings the greatest opportunity to grow over time. However, we understand that not everyone can begin so early. If you haven’t started yet, don’t worry—it’s never too late to start saving, and every contribution makes a difference. At Leno, we recognize that planning for your child’s future education can feel overwhelming, especially when balancing other financial priorities. That’s why our mission is to make the process as straightforward and effective as possible. We specialize in helping parents, guardians, and families navigate the complexities of education savings, offering customized strategies to meet your goals. With proper planning and disciplined savings, we can help you ensure that your child is well-prepared for the opportunities ahead.
Why Start Early?
Starting early allows you to take advantage of the power of compound growth. The longer your savings have to grow, the more you can potentially benefit from reinvested earnings. Even small, regular contributions can accumulate into a significant amount over time. Early savings also reduce the need to rely on costly student loans, which can burden your child with debt long after graduation.
No two families are alike, which is why we offer a range of savings and investment options to suit different goals, timelines, and risk preferences:
These portfolios automatically adjust their investment strategy as your child approaches college age, shifting from growth-oriented assets to more conservative ones for stability.
These options combine stocks and bonds to offer moderate growth while mitigating risk, making them an excellent choice for families with a medium-term timeline.
Ideal for families seeking predictable, steady returns with minimal market exposure, these investments focus on stability and principal preservation.
For families with a longer time horizon, equity-focused solutions provide higher potential for growth, helping you maximize your savings for future education costs.
How Leno Can Help
When it comes to education planning, there’s no one-size-fits-all solution. That’s why we take a personalized approach to every client. Our financial advisors will work with you to understand your specific goals, timeline, and budget. From there, we’ll create a customized strategy to help you save efficiently and effectively for college expenses. Whether you’re looking to open a dedicated college savings account, optimize your investments, or simply get started with a financial plan, we’re here to support you every step of the way.
Take Action Today
Let Leno be your trusted partner in building a secure educational future for your child. Together, we can make the dream of higher education a reality. Reach out to our team of experts today to explore the options available and start creating a plan that works for your family.